What Day Is It? REVEALED!
And that’s where our little focus group/lesson came into play last week. A client had a one-day only offer, and it was up to me to present it, along with all the terms and conditions. The offer was valid Thursday only, from 12:01 a.m. to 11:59 p.m. And that’s exactly how it should have been presented:
Offer valid Thursday, August 24 only, from 12:01 a.m. to 11:59 p.m.
Instead, in a classic case of overthinking and trying to make the terms and conditions as reader friendly as possible, I came up with this gem:
Offer valid 12:00 A.M. Thursday through 12:00 A.M. Friday.
While that may be easier to understand for most people, a lot of other customers were left scratching their heads, and confused customers are never good for business. We heard about it via e-mail and telephone. “John” (not me) and JL in the comments had the “most right” answers.