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Location: Long Beach, California, United States

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Poop Culture

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Monday, September 04, 2006

What Day Is It? REVEALED!

I’ve been an advertising copywriter for almost 15 years now, and even with all that experience behind me, I never let myself believe I know all there is to know about the craft. Every time I get a little cocky and think there’s no new lesson to be learned, that’s when I usually fuck up in some fashion and hear about it.

And that’s where our little focus group/lesson came into play last week. A client had a one-day only offer, and it was up to me to present it, along with all the terms and conditions. The offer was valid Thursday only, from 12:01 a.m. to 11:59 p.m. And that’s exactly how it should have been presented:

Offer valid Thursday, August 24 only, from 12:01 a.m. to 11:59 p.m.

Instead, in a classic case of overthinking and trying to make the terms and conditions as reader friendly as possible, I came up with this gem:

Offer valid 12:00 A.M. Thursday through 12:00 A.M. Friday.

While that may be easier to understand for most people, a lot of other customers were left scratching their heads, and confused customers are never good for business. We heard about it via e-mail and telephone. “John” (not me) and JL in the comments had the “most right” answers.

Lesson learned.

Fine Folks

"...and by hubris, I mean overweening pride!" - Johnny's Greatest Hits

25 Year Loop
Fucking Woof
David Live
The Night Before
Jobriath Was First
She's in Parties
She's in Parties Pt. 2
Tales From the Dragon Club
Tales From the Dragon Club Pt. 2
Okay, California...You Win
How to Sell Used CDs

Previously on "Johnny Is a Man"...

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